The Other Side of Design
An interesting side-effect of this definition is that the quality of a design is context sensitive. […] Most people, when they think of design, think of predictive design. […] There’s another side to design, though, one that experienced designers use every day. We just don’t talk about it much. What is it? Reflective design. […] Up until now, the conversation has been about up-front design versus evolutionary design. I’d like to eliminate that false dichotomy. Let’s put predictive design and reflective design on the table together.
And Keith Ray is saying similar things on his blog too.